Hawaii has approximately 280,000 Medicare beneficiaries , in a market shaped more than most by two dominant institutions: Kaiser Permanente Hawaii and the Hawaii Medical Service Association (HMSA), the long-established Blue Cross Blue Shield affiliate.1 The structural consequence is fewer plan choices than mainland markets but unusual integration between insurer and provider, especially within Kaiser Permanente.

What Medicare covers, and what it doesn’t

The biggest misconception in caregiving: Medicare is health insurance, not long-term care insurance. Medicare covers short rehab after a hospital stay. It does not cover ongoing custodial care once skilled rehabilitation ends.

What Medicare does cover:

What Medicare does not cover:

Original Medicare vs. Medicare Advantage in Hawaii

Every Medicare-eligible person chooses between two structures: Original Medicare (Parts A and B, usually with Medigap and Part D) or Medicare Advantage (Part C, a private plan that bundles A, B, usually D, plus extras).

Hawaii’s Medicare Advantage penetration is roughly 45-50% in 2025 — close to but slightly below the national average.2The Hawaii MA market is dominated by Kaiser Permanente Hawaii (which offers an integrated care delivery model) and HMSA (Hawaii’s largest insurer). UnitedHealthcare and others compete on Oahu and to varying degrees on neighbor islands.

When Original Medicare + Medigap usually beats Advantage in Hawaii

When Advantage may beat Original Medicare

Medigap in Hawaii

Medigap plans are federally standardized — Plan G in Hawaii offers the same benefits as Plan G anywhere else — but state-specific pricing and enrollment rules apply.

Medicare Savings Programs in Hawaii

If your parent has limited income, they may qualify for one of the federal Medicare Savings Programs (MSPs), administered in Hawaii by Med-QUEST:

Hawaii’s adjusted federal poverty thresholds — higher than mainland thresholds to reflect Hawaii’s cost of living — mean more Hawaii seniors qualify for MSPs than the unadjusted federal limits would suggest. A Hawaii SHIP counselor can walk your parent through the application for free.

Annual Enrollment Period (AEP) in Hawaii

Medicare AEP runs from October 15 through December 7 each year. During this window your parent can:

Hawaii sees less aggressive AEP marketing than Florida or California, but the choice still matters — especially as Kaiser and HMSA both have multiple plans at different price points. Use Medicare.gov’s Plan Finder to compare plans by total annual cost.3

Inter-island provider considerations

For Hawaii families, the question of plan choice is bound up with the question of where care will happen. A few practical considerations:

Where to get free help in Hawaii

Hawaii SHIP(also called Sage PLUS) is Hawaii’s federally-funded State Health Insurance Assistance Program. Counselors are housed in the Hawaii Executive Office on Aging and county Area Agencies on Aging. They don’t sell plans, take commissions, or represent insurers. Call 1-888-875-9229 or visit hawaiiship.org.4

For Hawaii Medicaid questions where Medicaid and Medicare interact, see our Hawaii Medicaid guide.