What cookies the site sets
Caregiving Atlas uses cookies for two purposes: anonymous traffic measurement (so we know which guides actually help) and ad serving (so the site can fund itself). Here’s the full list.
Functional (first-party, set by us)
cga.userState— remembers the state (Florida, California, etc.) you’ve selected so the site shows you state-specific guidance on return visits. Set in your browser’s localStorage, never sent to our server.cga.privacyDismissed— remembers that you dismissed the privacy notice at the bottom of the page so we don’t keep showing it. Also localStorage-only.
Clear your browser storage and both of these go away. No information about your reading is stored in either one.
Analytics (Google Analytics 4)
GA4 is loaded in Consent Mode v2 with denied-by-default storage, which means the GA tag does not set the _gaclient-ID cookie or any other persistent identifier in your browser. Instead it sends “consentless pings” that Google models into aggregate metrics server-side. We use this for editorial decision-making (which articles get read, how far down the page) and for industry benchmarking. We do not use GA for remarketing or any advertising signal.
Ads (Google AdSense)
When you see ads on the site, those ads are served by Google AdSense. AdSense sets cookies in your browser for several purposes:
- Frequency capping— so you don’t see the same ad on every page.
- Fraud detection— Google’s networks use cookies to detect click fraud and bot traffic.
- Personalization— if you’ve consented elsewhere on Google’s network, AdSense may personalize ads based on your interests and browsing history across other Google-partnered sites. This is Google’s data, not ours; we never see it.
You can control how AdSense personalizes ads (or turn personalization off entirely) via your Google Ads Settings. You can opt out of third-party cookies at the network level via the NAI opt-out or DAA WebChoices tool.
What we collect ourselves
- Your state selection, in your browser’s localStorage. Only if you set one. It never leaves your device.
- Email content you send us, retained for response purposes only.
- Standard server logs (request URL, timestamp, referer, user-agent) for ~30 days. Used to diagnose errors and abuse, not for marketing.
What we don’t do
- We don’t sell your data to anyone.
- We don’t share data with third parties beyond what Google’s analytics and AdSense networks receive as described above.
- We don’t use Meta Pixel, TikTok Pixel, LinkedIn Insight, or any other social-platform tracker.
- We don’t fingerprint your browser or device.
- We don’t use your data to target you with marketing emails or retargeting campaigns. We don’t have a marketing email list.
- We don’t accept payment for editorial coverage or referral kickbacks for facility placements.
What we share
Beyond Google’s analytics + ad networks (described above), we share nothing— with one exception: if you explicitly request a consultation with one of our partner attorneys or brokers via a form on a relevant page, we share what you provide in that form with that partner. We tell you exactly what’s being shared before you submit.
Your rights
You can delete any data we hold about you by emailing our contact addresswith “Delete my data” in the subject line. We respond within 7 days. Note that data Google’s networks have collected on you via cookies on this site is governed by Google’s privacy policy and managed via your Google account settings, not by us.
California, Virginia, Colorado, and Connecticut residents have additional rights under state law (right to know, right to delete, right to opt out of sale or sharing for targeted advertising). Those rights are honored for all readers regardless of jurisdiction.
EU and UK readers
We don’t currently run a separate consent banner for EU and UK traffic. If you’re reading from a jurisdiction with explicit-consent cookie laws (GDPR, UK GDPR, PECR), your browser’s standard cookie controls and Google’s consent signals are how we receive your preferences today. We may add a region-aware consent UI in the future; if we do, this section will be updated.
Changes
If we change this policy, we’ll update the date above and (for material changes) post a note on the homepage for at least 14 days.